Captain Fanplastic
“The ocean starts at your doorstep,” says Ruben Hazelzet, Director of Captain Fanplastic, an environmental literacy programme educating Grade 3-5 learners on the impact land-based pollution has on the marine environment. “It’s such a mystery to the majority of the population because people are so disconnected from the ocean.”
Captain Fanplastic raises awareness about plastic and litter and inspires behavioural change in primary-school children, including encouraging them to reduce their use of plastic. Its interactive programme is based on storytelling and gamification.
It goes beyond the everyday clean-up events – usually attended by people who are already environmentally conscious – and addresses children whose opinions of the world are still being formed. “They have room to progress because they don’t yet have a lot of ingrained behaviour, and they still have a great ability for fantasy, so they immerse themselves in the world of Captain Fanplastic but then still act on it in reality,” says Ruben.
The world he refers to comes alive in a fun story book where Captain Fanplastic – the main character, who appears at the school events – along with many characters he meets along the way, discover how trash can be treasure. After teaching the children about the 5Rs (refuse, reduce, reuse, repurpose, recycle), the kids create eye patches from plastic bottle tops and turn into pirates, with a mission to find their own treasure. Armed with a map to document their findings, they set off for a treasure hunt on a beach, or at a park or river, collecting trash from the environment.
“There’s an explosion of thrill and excitement, and in 45 minutes the whole beach is clean,” says Ruben. “By gamifying it, they really want to walk the talk.”
Since launching last year, Captain Fanplastic has visited 12 schools, impacting over 1,000 learners while fostering environmental custodianship. It leaves a “treasure bin” at schools to make trash collection and recycling easier – all part of its vision for sustainable behavioural change.